DESIGN FOR THE MOMENT

what is facility branding?

Brand is everything—for an organization, company, individual, or a building. It’s the series of accumulated experiences others have with your facility.  We don’t just mean visual identity. Typography, color and aesthetic all play an invaluable role in advancing your “venue.” But brand permeates everything you do. Every touchpoint, email, tweet, transaction, every interaction that your fans and recruits have with your building, make up the sum total of the brand experience. Facility Branding goes beyond environmental branding and athletic logos to moments that resonate with your base.  Really, your building is your brand, and your brand is your organization. Brand is the most important strategic asset of any enterprise, and it should be managed as such—thoughtfully and deliberately. More than a program, team, or public figure, your brand is…

Feature 1

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Feature 2

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Feature 3

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