expertise

Since the late 80s we have been fascinated by the intersection of stadia design, analytics, branding, and technology before we even fully grasped what it was.  This lifelong passion translated into a research document in 1999, a career in 2004, and finally into our own sports design consultancy in 2017.  We have been leading an effort to permanently change the way we value and configure the venues we love, one dimension and one seat at a time.  With over 1,000,000 seats and over 10,000 athletes considered, we've been through a lot, but still believe each project is unique and requires independent study and strategy to achieve success.   

Design Consultancy Services

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